Heddie Lovu is a Japanese designer brand that has a shop in Omotesando Hills in the fashionable area between Harajuku and Omotesando stations. Although there are many foreign brands in the Omotesando area – including all the majors like Dolce&Gabbana, Prada, Louis Vuitton, etc. – Heddie Lovu is unique in that all of their products are 100% made in Japan. They specialize in unique denim – each pair is hand crafted by the designer or someone on their team. Yes, that means it is expensive but if you are in Japan and want a piece of Japanese-made fashion this is a great place to check out.
This first post will focus on the presentation of their brand and a belt I recently purchased there. In the future I’ll take some photos of the awesome interior, which includes a mannequin merry-go-round, for a follow up blog post.
First of all, the brand’s logo is excellent. The sophisticated lettering and the chess piece immediately identify the brand as luxury. The black on black embossing of the logo on the apparel tags is an elegant touch.
This time I purchased a black belt with black embossed lettering, a textured black belt buckle, and a shirt. Check out the individual wrapping attention the belt gets:
The Japanese in general love to wrap things intricately. They really do it beautifully at Heddie Lovu.
As for the belt, first a shot of the black on black lettering. I like the subtlety of it. When someone notices, they have to get close to read it.
Finally a detail shot of the buckle area of the belt. Each metal rivet is a slightly different color:
If you make it to Japan and are looking for a unique piece of Japanese fashion head to Heddie Lovu. It’s located at Omotesando Hills on the street level outside of the main building.
did you know that heddie lovu is closing in couple days
I purchased my fifth pair which might become my last pair from heddie lovu depending on how it is going to be sold at RESTIR
It seems very sad to see such denim brand to close its flagship store in such a short period of time.
I didn’t know! That sucks… I am going to have to go there before it closes then. Thank you for letting me know.
Hey there, Im am so glad I chanced upon your blog! I was in Japan in 2008 late may and I totally fell in love with the mannequin merry-go-round at Heddie lovu? Is it the very prominent one studded with black crystals? just to confirm ..stupidly 4got to take photo and have been trying to trace it online ever since..whatever it is, I believe we are talking about the same thing. Boy, this feels so surreal…Amyway, if the store is closing, means theres no more merry-go-round? cos I intend to visit tokyo with a friend who is a sucker for horses.:( so sad . where can I find something like that elsewhere in tokyo?
Hi Amy,
Yes, the merry-go-round was at Heddie Lovu. I haven’t been by Ometesando in a while but as far as I know the store, and the merry-go-round, is gone. Sadness!
Hey there Mark:)
How is it going? Thanks for the post. On this topic of japanese fashion, do you happen to be a fan of hysteric glamour and mercibeaucoup? Also, I chanced upon this accessories shop near Heddie lovu which has really cool stuff like bags with bling bling skulls on them…in the tyical gangster-like style. Where specifically can I find these boutuques and other whimsical stuff? Thanks for sharing
Yeah, Hysteric Glamour is cool too.
Check the backstreets of Ura-Harajuku. The little offshoots of “Cat street” have some great micro-shops.
Silver Wardrobe…
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