In a blog post nearly two months ago, I mentioned Prescription for Sleep was the #1 application in the “Health & Fitness” category in Japan. Now it has suddenly become the #1 application across all categories. We are still trying to figure out what caused the usage statistics to skyrocket.
We are currently beating out these other top-10 applications – “Sexy Japanese Girl” at #3, “PeekababeLite” at #6, and “iSashimiLITE” at #9. I can see what our new marketing slogan should be – “More popular than babes and fish!”
The application was not featured by Apple so that wasn’t the cause. It may have been featured on a prominent website or possibly on TV but we have not been able to find out where just yet. Hopefully it will become an Apple featured application now that it has hit the top of the App Store here. If anyone has seen anything about this application in mainstream media in Japan please leave a comment or get in touch with me.
Here’s a graph from our Pinch Media statistics to give you an idea about how much of a change has occurred in the last three days.
Wow, that’s awesome!
I wonder if there was some kind of news report on how Japanese people don’t sleep enough or suffer health problems due to lack of sleep or something like that.
Yeah, we don’t know… I searched around today a bit but was unable to find anything. Might have been on TV; who knows!
I really want to find out as it obviously affects how to continue to market the application. It is a bit frustrating that we have no idea.