NBA Finals presented by World of Warcraft

I’ve been watching some of the NBA finals games via the NBA International League Pass. For about $40 you can get access to all the games of the playoffs and finals when living outside of the US. It’s convenient and works fairly well.

During halftime I was surprised to see the WoW logo.

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It was kind of shocking to hear the announcer say the words “World of Warcraft.” That’s the first time I’ve seen a non-sports game being advertised in a sporting event. The game industry has come a long way.

14 Responses to “NBA Finals presented by World of Warcraft”

  1. [...] news (this just in: Blizzard has an advertising budget!) but it is worth noting: Mark C. was watching the NBA playoffs the other day and lo and behold, guess which familiar logo appeared during a halftime sponsorship. [...]

  2. [...] news (this just in: Blizzard has an advertising budget!) but it is worth noting: Mark C. was watching the NBA playoffs the other day and lo and behold, guess which familiar logo appeared during a halftime sponsorship. [...]

  3. [...] news (this just in: Blizzard has an advertising budget!) but it is worth noting: Mark C. was watching the NBA playoffs the other day and lo and behold, guess which familiar logo appeared during a halftime sponsorship. [...]

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