Fashion I Like: Heddie Lovu (Part 1)

Heddie Lovu is a Japanese designer brand that has a shop in Omotesando Hills in the fashionable area between Harajuku and Omotesando stations. Although there are many foreign brands in the Omotesando area - including all the majors like Dolce&Gabbana, Prada, Louis Vuitton, etc. - Heddie Lovu is unique in that all of their products are 100% made in Japan. They specialize in unique denim - each pair is hand crafted by the designer or someone on their team. Yes, that means it is expensive but if you are in Japan and want a piece of Japanese-made fashion this is a great place to check out.

This first post will focus on the presentation of their brand and a belt I recently purchased there. In the future I'll take some photos of the awesome interior, which includes a mannequin merry-go-round, for a follow up blog post.



First of all, the brand's logo is excellent. The sophisticated lettering and the chess piece immediately identify the brand as luxury. The black on black embossing of the logo on the apparel tags is an elegant touch.

This time I purchased a black belt with black embossed lettering, a textured black belt buckle, and a shirt. Check out the individual wrapping attention the belt gets:



The Japanese in general love to wrap things intricately. They really do it beautifully at Heddie Lovu.

As for the belt, first a shot of the black on black lettering. I like the subtlety of it. When someone notices, they have to get close to read it.



Finally a detail shot of the buckle area of the belt. Each metal rivet is a slightly different color:



If you make it to Japan and are looking for a unique piece of Japanese fashion head to Heddie Lovu. It's located at Omotesando Hills on the street level outside of the main building.